As you can see from a screen capture from www.fiatusa.com, the base price for the Fiat 500 without any options or accessories is $15,500. This excludes tax, title, and destination charges.

You can also see how the MSRP changes when you load up the car with all available options:

2011 Fiat 500 Color Choices

Here are the color swatches and names for the 2011 Fiat 500 cars coming into the United States.